TOOLS COMPARED

10 best GEO tools compared in 2026

Compare 10 GEO tools: paid entry plans range from $20/month billed yearly to $295/month, alongside free plans, tools and trials.

Updated October 30, 20265 min read

$20/moLowest paid entry plan, billed yearly at $204/year on Rankscale
17+AI engines tracked by Rankscale
2 hrsFoundByChat check interval for ChatGPT search questions

In short

Paid GEO software starts at $20/month billed yearly ($204/year) on Rankscale or $29/month on Otterly.AI, while Goodie AI and AthenaHQ start at $295/month (vendor pages checked October 29, 2026).
FoundByChat is free to start and provides 5 free page audits daily without an account; LLMrefs has a free plan and AthenaHQ has a free credit tier.
Some entry plans cover 3 AI models, while Rankscale tracks 17+ engines and offers scheduling from hourly to monthly.
FoundByChat checks ChatGPT search every 2 hours, tells you when ChatGPT finds, cites or rewrites your pages, and emails you when a page is new in the index, its snippet changes or three checks in a row return no web results.

When learning what generative engine optimization is, tools split into multi-engine brand trackers and page-level ChatGPT search monitors.

GEO tools compared

This table compares 10 GEO tools using vendor pages, documentation and the historical blog posts noted below.

Tool	Cheapest paid plan	AI engines tracked	Free option	Best for
FoundByChat	Free to start	ChatGPT search	Yes, plus a free GEO audit with no account	Knowing when ChatGPT finds, cites or rewrites pages
Otterly.AI	$29/month	4 on Lite (+3 paid add-ons)	Free trial	Low-cost daily prompt tracking
Rankscale	Essentials: $20/month billed yearly ($204/year); Pro: $99/month billed monthly	17+ engines	Pro free trial	Credit-based tracking and white-label reports
Knowatoa	$59/month	3 on Starter, 7 on Growth	Free trial	Daily monitoring and AI content drafting
LLMrefs	$79/month (Jan 6, 2026 blog; not on live card)	10 engines	Free plan and 8 free tools	Keyword share-of-voice tracking with updates at least weekly
Peec AI	$95/month	3 of 6 on Starter (more on Enterprise)	Not published	Unlimited users and MCP access
Scrunch	$250/month	4 on Core, 9 on Enterprise	7-day free trial	Serving AI-optimized pages via AXP
Goodie AI	$295/month	5 on Core, 8 on Pro, up to 14 on Enterprise	Free Agent Site Audit tool	AEO monitoring and agentic commerce
AthenaHQ	$295/month	5 on Essential, 11 on Starter	Free Essential tier (300 credits)	Unlimited prompts and outreach
Profound	Custom (Oct 21, 2025 blog noted $99/month)	3 on Trial, up to 9 on Enterprise	7-day free trial	AI traffic attribution and AI agents

The tools

FoundByChat

FoundByChat alerts site owners when ChatGPT's search finds, cites or rewrites their pages. It asks ChatGPT your customer questions with web search on every 2 hours as a US (English) or Netherlands (Dutch) user. Each check logs whether your page is "Found", "Cited", and its usual position, listing "Pages in ChatGPT's index" with the title and snippet ChatGPT keeps. It emails you on "New in the index", "Snippet changed", or "No search results" (three consecutive checks without web results).

It is free to start with Google or email link sign-in (no password or card), English/Dutch interfaces, and API keys. Its free GEO audit gives 5 daily no-account audits, fetching pages with the OAI-SearchBot user agent to rebuild the ~200-character snippet, look the page up in ChatGPT, verify robots.txt (OAI-SearchBot, GPTBot, ChatGPT-User) and score out of 100. It checks ChatGPT search only, not other engines, competitors or visibility scores.

Otterly.AI

Otterly.AI monitors brand visibility, sentiment and citations with GEO recommendations. Lite is $29/month (15% off annually) for 15 search prompts across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with daily tracking, with unlimited seats. Claude, Google AI Mode and Gemini are paid add-ons. Free trial available; no free plan.

Peec AI

Peec AI provides AI search analytics. Starter is $95/month for 50 prompts, 3 active models of 6 (ChatGPT, Google AI Mode, AI Overviews, Copilot, Gemini, Naver AI), 1 country, 1 project, 4,500 monthly answers, unlimited users/competitors, and MCP access. Higher monthly plans are $245 and $495, and custom Enterprise adds models such as Perplexity, Claude, Grok and DeepSeek. No free plan or trial is listed on the pricing page.

Rankscale

Rankscale offers credit-based tracking across 17+ engines (including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, AI Mode, Copilot, DeepSeek). Essentials is $20/month billed yearly ($204/year) for 120 credits (~480 answers); Pro is $99/month ($84/month yearly) for 1,200 credits (~4,800 answers). Prompts cost ~0.25 credit/engine with hourly to monthly runs, 94+ check audits, white-label reports, API and a Pro free trial.

Knowatoa

Knowatoa combines daily monitoring with content-drafting AI agents. Starter is $59/month (ChatGPT, Google AI Overviews, AI Mode), Growth is $199/month for 7 services (adding Claude, Gemini, Meta AI, Perplexity), and Enterprise is custom. Plan query limits are unpublished (agencies pay $0.01/query). Free trial offered.

LLMrefs

LLMrefs turns keywords into prompts across 10 engines (ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, DeepSeek). Per its January 6, 2026 blog, Pro is $79/month for 50 keywords and 500 prompts (~20,000 answers), though unpriced on the live card. It updates each keyword at least weekly and offers share-of-voice metrics, unlimited projects and team members, CSV and API access, a free plan and 8 free tools.

Goodie AI

Goodie AI covers AEO monitoring, content, revenue attribution and agentic commerce. Core is $295/month ("2 Months Free" annually) for 110 prompts across 5 engines, with daily data collection (ChatGPT, Google AI Overviews, AI Mode, Perplexity, Copilot) in 2 countries/languages, up to 14 engines on Enterprise. No free plan or trial, but includes a free Agent Site Audit tool.

AthenaHQ

AthenaHQ pairs daily monitoring with content optimization and outreach across 11 engines (ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, Mistral). Starter is $295/month ("17% off" annually) for 3,600 credits (1 credit = 1 response) with unlimited prompts/competitors in 1 country/language. Essential is free with 300 credits on 5 models.

Scrunch

Scrunch benchmarks AI answers and uses AXP to serve AI-optimized pages to agents. Core is $250/month for 125 prompts, 5,000 responses, 5 audits, 5 competitors and 5 seats across 4 engines (ChatGPT, Perplexity, Google AI Overviews, Copilot); Enterprise tracks 9. Its 7-day trial converts to paid. Data refreshes daily for the first 14 days, then every 72 hours by default, with on-demand refresh available.

Profound

Profound offers enterprise Answer Engine Insights, AI Marketer agents, ChatGPT Shopping, Prompt Volumes and Agent Analytics (Cloudflare, Vercel, Akamai, AWS, GA). It lists a 7-day Free Trial (50 daily prompts on ChatGPT, Gemini, Google AI Overviews) and custom Enterprise pricing (up to 9 engines); an October 21, 2025 blog noted a $99/month Starter plan.

How we compared

The comparison uses vendor pricing pages, product documentation and the historical blog posts noted above. See our best AI visibility tools, best AEO tools and ChatGPT rank trackers guides.

How to choose

Test free: Try FoundByChat for 2-hour ChatGPT search checks and its free GEO audit, or see our free GEO tools guide for LLMrefs, AthenaHQ and Goodie AI.
Small budgets ($20-$99/month): Compare Rankscale, Otterly.AI, Knowatoa, LLMrefs and Peec AI.
Mid-market/enterprise ($250/month+ or custom): Compare Scrunch, Goodie AI, AthenaHQ and Profound.

FOUNDBYCHAT

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Questions

What is the cheapest GEO tool?

FoundByChat is free to start, LLMrefs has a free plan, and AthenaHQ gives 300 free credits on its Essential tier. Among paid plans checked on October 29, 2026, Rankscale is cheapest at $20/month billed yearly ($204/year), and Otterly.AI is lowest month-to-month at $29/month.

How often do GEO tools refresh their data?

FoundByChat checks questions in ChatGPT search every 2 hours, and Rankscale schedules from hourly to monthly. Otterly.AI, Knowatoa, Goodie AI, AthenaHQ and Profound update daily, Scrunch refreshes data daily for the first 14 days and then every 72 hours by default, and LLMrefs updates each keyword at least weekly.

Do I need to track 10+ AI engines at once?

If most of your AI referrals come from ChatGPT, use FoundByChat to check when ChatGPT's search finds or cites your pages, and use its free GEO audit for page-level fixes. Multi-engine platforms like Rankscale (17+ engines) or AthenaHQ (11 engines) fit broader brand-mention reporting.

Why did my page disappear from ChatGPT answers?

The free GEO audit checks bot protection, robots.txt rules for OAI-SearchBot (OpenAI's search crawler, separate from GPTBot and ChatGPT-User), and whether text is present in HTML without JavaScript. FoundByChat's free GEO audit fetches your page using the OAI-SearchBot user agent and rebuilds the title and snippet ChatGPT's search keeps.