TOOLS COMPARED

11 AI SEO tools compared by price and features

Paid trackers start at $29/month for 15 prompts or $89/month for 75 prompts, while free tools audit pages or track ChatGPT search.

Updated October 30, 20265 min read

$29/moLowest monthly entry price among the standalone trackers: Otterly.AI
2 hrsHow often FoundByChat checks your questions in ChatGPT search
9AI engines on Semrush Enterprise AIO and Writesonic Enterprise

In short

AI SEO tools track AI citations, audit pages for AI crawlers, and optimize drafts.
Examples of standalone tracker prices as of October 29, 2026, are $29/month for 15 prompts on Otterly.AI and $95/month for 50 prompts on Peec AI or Surfer.
SEO suites charge $99/month per domain billed annually for Semrush's AI Visibility Toolkit or $129/month for Ahrefs Lite (150 monthly checks). Ahrefs' AI Visibility Index costs $199/month per platform or $699/month for all platforms.
FoundByChat is free to start, checks ChatGPT search every 2 hours, and includes a free GEO audit for OAI-SearchBot.

We compared 11 tools that verify whether ChatGPT, Perplexity or Google AI Overviews cite your pages, audit AI crawlers, or optimize content.

AI SEO tools compared

This table compares 11 AI SEO tools using vendor pricing from October 29, 2026.

Tool	Cheapest paid plan	AI engines tracked	Free option	Best for
FoundByChat	Free to start	ChatGPT search	Yes, plus a free GEO audit (no account)	Knowing when ChatGPT finds, cites or rewrites your pages
Peec AI	$95/mo	3 of 6 on Starter (ChatGPT, Google AI Mode, AI Overviews, Copilot, Gemini, Naver AI); Enterprise adds Perplexity, Claude, Grok, DeepSeek	Not published	Multi-engine analytics with MCP access
Otterly.AI	$29/mo (15% off annually)	ChatGPT, Google AI Overviews, Perplexity, Copilot (Claude, AI Mode, Gemini are paid add-ons)	Free trial	Low-cost daily tracking across 4 engines
SE Visible	$89/mo ($71/mo annually)	ChatGPT, Google AI Overviews, Google AI Mode, Gemini	10-day free trial	Tracking 75 to 1,000 prompts across 7 countries
Semrush AI Visibility Toolkit	$99/mo per domain (billed annually)	ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini (9 on Enterprise AIO)	Limited AI features on Semrush free plan	Semrush users adding prompt research and audits
Ahrefs Brand Radar	$129/mo Lite (custom prompts); +$199 to $699/mo for Index	Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot (plus Claude on custom prompts)	No free trial	Pre-built brand index lookups
HubSpot AI Search Grader	Free one-time grader; HubSpot AEO is $50/mo	GPT-5.4 mini, Perplexity, Gemini	Free one-time brand snapshot	Quick brand sentiment and share-of-voice snapshot
Surfer	$95/mo ($82/mo yearly) tracker; $99/mo yearly with content	ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini	7-day free trial	Scoring drafts alongside daily prompt tracking
Clearscope	$129/mo	ChatGPT, Gemini	14-day free trial	Optimizing up to 20 drafts a month
Frase	$49/mo ($39/mo yearly)	ChatGPT, Google AI	7-day free trial	Budget drafting, audits and 20-prompt tracking
Writesonic	$99/mo ($79/mo annually)	ChatGPT, Gemini, Google AI Overviews (9 on Enterprise)	Free trial	Generating AI articles and tracking 50 daily prompts

AI search trackers and SEO suites

These tools focus on what AI SEO is at the retrieval and citation layer (October 29, 2026 prices).

FoundByChat

FoundByChat tracks when ChatGPT's search finds, cites or rewrites your pages. It checks your questions with web search on every 2 hours as a user in the US (English) or the Netherlands (Dutch), recording "Found" and "Cited" status and usual position. It also lists the title and snippet for each page in ChatGPT's index. It emails you for "New in the index" or "Snippet changed", and for "No search results" when three checks in a row return no web results. The first check sets the baseline. Free to start (no password or credit card), it includes API keys and a free GEO audit (5/day, no account) that fetches pages as OAI-SearchBot, rebuilds the ~200-character snippet, checks robots.txt for OAI-SearchBot, GPTBot and ChatGPT-User, and scores pages out of 100. FoundByChat checks ChatGPT search only, without competitor tracking or a visibility score.

Peec AI

Peec AI (peec.ai) offers AI visibility analytics. Starter is $95/month for 50 prompts, 3 active models out of 6, 1 country, 4,500 monthly answers, unlimited users and competitors, and MCP access. Higher plans are $245 and $495/month; Enterprise adds Perplexity, Claude, Grok and DeepSeek.

Otterly.AI

Otterly.AI (otterly.ai) tracks brand visibility, sentiment and citations. Lite is $29/month (15% off annually) for 15 daily prompts across 4 engines with unlimited users, making it the lowest monthly entry price among the standalone trackers compared here.

SE Visible

SE Visible by SE Ranking (visible.seranking.com) tracks daily prompts across 4 engines in 7 countries. Basic is $89/month ($71/month annually) for 75 prompts (~11,250 monthly answers); Core is $189/month (200 prompts) and Agency is $399/month (1,000 prompts).

Semrush AI Visibility Toolkit

Semrush's AI Visibility Toolkit is $99/month per domain billed annually (+$60/month per 50 extra prompts) for 25 daily custom prompts across 5 engines, an AI Visibility Score, weekly Brand Performance reports, and an AI search site audit. Semrush One bundles 50 to 200 prompts; Enterprise AIO tracks 9 engines.

Ahrefs Brand Radar

Ahrefs includes custom prompt checks across 7 platforms in paid plans (Lite $129/month for 150 monthly checks, Standard $249/month for 300, Advanced $449/month for 600). Its AI Visibility Index, whose question sets are re-tested monthly, is a $199/month per-platform or $699/month all-platform add-on.

HubSpot AI Search Grader

HubSpot AI Search Grader (hubspot.com/ai-search-grader) gives a free one-time score out of 100 across sentiment, presence quality, recognition, share of voice and competition on GPT-5.4 mini, Perplexity and Gemini. Ongoing tracking via HubSpot AEO is $50/month.

Content editors with AI tracking

These platforms combine content scoring or drafting with prompt tracking (October 29, 2026 pricing).

Surfer

Surfer (surfer.ai) sells standalone daily AI Search Analytics across 5 engines at $95/month ($82/month yearly) for 50 prompts, $185/month for 100, and $365/month for 200. Content editor plans bundle weekly 25-prompt tracking from $99/month billed yearly.

Clearscope

Clearscope (clearscope.io) tracks ChatGPT and Gemini queries alongside content optimization. Essentials is $129/month for 50 tracked queries, 50 pages, 20 monthly drafts and unlimited users.

Frase

Frase (frase.io) pairs SEO/AI writing with prompt tracking. Starter is $49/month ($39/month yearly) for 10 articles, 50 audit pages, SEO/GEO scores, and 20 prompts on ChatGPT and Google AI.

Writesonic

Writesonic (writesonic.com) combines AI visibility tracking with SEO and content tools. Starter is $99/month ($79/month annually) for 50 prompts tracked daily in 1 market across ChatGPT, Gemini and Google AI Overviews, plus 15 AI articles a month and 10 site audits. Enterprise covers 9 engines.

How to choose

Verify ChatGPT indexing and crawler access first: Use our free GEO audit to check access for OAI-SearchBot and whether text is present in the HTML without JavaScript, and FoundByChat to monitor the titles and snippets ChatGPT's search keeps.
Pick a dedicated tracker for multiple engines: Compare standalone GEO tools such as Otterly.AI ($29/month), which tracks Google AI Overviews, Perplexity and Copilot, or SE Visible ($89/month), which tracks Google AI Overviews, Google AI Mode, Gemini and ChatGPT.
Add content editors for writing workflows: Choose Clearscope, Surfer, Frase or Writesonic if your bottleneck is drafting and scoring articles.

FOUNDBYCHAT

Know the moment ChatGPT picks up your pages

We ask ChatGPT your questions every 2 hours and mail you what its index picked up or rewrote. Free to start: sign in with Google or an email link.

Start free Or run the free GEO audit

Questions

What is the cheapest AI SEO tool for tracking prompts?

FoundByChat is free to start for checking questions in ChatGPT search every 2 hours (ChatGPT search only, with no competitor tracking or visibility score). HubSpot AI Search Grader gives a free one-time snapshot across GPT-5.4 mini, Perplexity and Gemini. Among the paid multi-engine trackers compared here, Otterly.AI has the lowest monthly entry price at $29/month for 15 prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot (October 29, 2026).

Why does ChatGPT not cite my website even if I rank on Google?

The free GEO audit checks bot protection, access for OAI-SearchBot (OpenAI's search crawler), and whether text is present in the HTML without JavaScript. Blocking GPTBot (OpenAI's training crawler) does not remove you from ChatGPT search. Check your rules for OAI-SearchBot, GPTBot and ChatGPT-User with our free GEO audit.

Which AI SEO tools track the most AI engines?

Semrush Enterprise AIO and Writesonic Enterprise each track 9 AI engines. Ahrefs Brand Radar's index covers Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, and custom prompts add Claude. Peec AI Starter lets you pick 3 active models out of 6.

Do I need a new tool if I already pay for Ahrefs or Semrush?

Ahrefs Lite, Standard and Advanced include 150, 300 and 600 monthly custom prompt checks, respectively, in Brand Radar, while the AI Visibility Index costs $199/month per platform or $699/month for all platforms (October 29, 2026). Semrush charges $99/month per domain (billed annually) for its AI Visibility Toolkit and Semrush One plans include 50 to 200 prompts. FoundByChat lists the title and snippet that ChatGPT's search keeps for each page in its index.