In short
- According to Ahrefs on October 29, 2026, Ahrefs Brand Radar splits into custom prompt tracking in base plans ($129/month for 150 checks to $449/month for 600 checks) and the AI Visibility Index add-on at $199/month per platform or $699/month for all platforms.
- Teams seek an Ahrefs Brand Radar alternative when they do not need an SEO suite, want over 150 to 600 custom checks/month, or want a free trial.
- FoundByChat is free to start and checks ChatGPT search only, while multi-engine tools like Otterly.AI, SE Visible, Peec AI, and Semrush AI Visibility Toolkit start at $29 to $99/month as of October 29, 2026.
What Ahrefs Brand Radar does and costs
Ahrefs Brand Radar includes custom prompt tracking and a pre-built AI Visibility Index. According to Ahrefs' pricing page on October 29, 2026, custom prompt tracking comes with paid plans:
- Lite: $129/month ($1,290/year) for 150 prompt checks/month.
- Standard: $249/month for 300 prompt checks/month.
- Advanced: $449/month for 600 prompt checks/month.
The AI Visibility Index add-on costs $199/month per platform or $699/month for all platforms. It lets you look up any brand with zero setup across an index whose stated size varies on the live page, re-tested monthly on Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot. Custom prompts add Claude and run daily, weekly, or monthly. There is no free trial.
Why people look for an Ahrefs Brand Radar alternative
Teams look for alternatives due to add-on pricing, monthly check caps, or update frequency. If you only track AI answers, buying a base Ahrefs plan plus the AI Visibility Index means paying for both an SEO suite and an add-on.
Custom prompt quotas cap at 150 to 600 checks a month, and the Index updates monthly. Site owners editing pages may want daily or every-2-hour checks, plus a free trial before paying.
Ahrefs Brand Radar alternatives compared
This table compares Ahrefs Brand Radar with five alternatives using vendor pricing published as of October 29, 2026.
| Tool | Starting price or option | AI engines tracked | Free option | Best for |
|---|---|---|---|---|
| FoundByChat | Free to start | ChatGPT search | Yes, plus a free GEO audit | Knowing when ChatGPT finds, cites or rewrites pages |
| Ahrefs Brand Radar | $129/mo (Lite); separate index add-on: $199/mo per platform or $699/mo for all platforms | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot (+Claude custom) | No | Ahrefs users researching any brand with zero setup |
| Semrush AI Visibility Toolkit | $99/mo per domain (annual) | ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini (9 Enterprise) | Limited free Semrush plan; no trial | Semrush users wanting sentiment and crawler audits |
| SE Visible | $89/mo ($71/mo annual) | ChatGPT, AI Overviews, AI Mode, Gemini | 10-day free trial | Unlimited seats and 75 tracked prompts with daily updates under $100 |
| Peec AI | $95/mo | 3 of 6 (ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI); more Enterprise | No free plan or trial listed on the pricing page | Unlimited users and MCP access |
| Otterly.AI | $29/mo (15% off annual) | ChatGPT, AI Overviews, Perplexity, Copilot (Claude, AI Mode, Gemini add-ons) | Free trial | Tracking 15 prompts across 4 engines on a budget |
The alternatives
FoundByChat
FoundByChat tells site owners when ChatGPT's search finds, cites, or rewrites their pages. It checks ChatGPT search only, not Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Copilot, or competitors, and gives no visibility score.
You add your website and customer questions, and FoundByChat asks ChatGPT with web search on every 2 hours as a US (English) or Netherlands (Dutch) user. Each check records if ChatGPT's search found your page ("Found"), cited it ("Cited"), and its usual search result position.
It lists your "Pages in ChatGPT's index" with the stored title and snippet. After the baseline check, it emails you on "New in the index", "Snippet changed", or "No search results" (three checks in a row with no web results). It is free to start via Google or email link (no password or credit card), with an English/Dutch UI and API keys. You can also run a free GEO audit without an account (5/day) using the OAI-SearchBot user agent to rebuild the title and ~200-character snippet, look the page up in ChatGPT, and get a score out of 100 with a letter grade.
Semrush AI Visibility Toolkit
Semrush AI Visibility Toolkit (AI SEO Toolkit) adds AI monitoring, prompt research, and brand sentiment to Semrush. According to Semrush on October 29, 2026, it costs $99/month per domain billed annually (+$99/month per extra domain, $60/month for +50 prompts). It tracks 25 custom prompts daily on ChatGPT, Google AI Overviews, AI Mode, Perplexity, and Gemini, with weekly Brand Performance reports.
There is no toolkit trial, though Semrush's free plan has limited features and Semrush One bundles include 50 to 200 prompts. It includes an AI Visibility Score, competitor research, Brand Performance with share of voice and sentiment, and crawler blocker audits. Custom Semrush Enterprise AIO tracks unlimited prompts on 9 engines. See our Semrush AI toolkit alternatives guide.
SE Visible
SE Visible by SE Ranking (visible.seranking.com) is a standalone tracker. According to SE Visible on October 29, 2026, Basic is $89/month ($71/month billed annually) for 75 prompts (~11,250 answers/month), 5 projects, and 1 location. Core is $189/month (200 prompts) and Agency is $399/month (1,000 prompts).
It tracks ChatGPT, Google AI Overviews, AI Mode, and Gemini daily across the US, UK, Canada, France, Germany, the Netherlands, and Spain, with unlimited seats and a 10-day free trial.
Peec AI
Peec AI (peec.ai) provides AI visibility analytics. According to Peec AI on October 29, 2026, Starter is $95/month for 50 prompts, 1 country, 1 project, 4,500 answers/month, and 3 active models out of 6 (ChatGPT, Google AI Mode, AI Overviews, Copilot, Gemini, and Naver AI).
Higher tiers are $245 and $495/month; custom Enterprise adds Perplexity, Claude, Grok, and DeepSeek. Starter includes unlimited users, competitors, and MCP access. No free trial is listed on the pricing page. See our Peec AI alternatives breakdown.
Otterly.AI
Otterly.AI (otterly.ai) tracks brand visibility, sentiment, and citations with GEO tips. According to Otterly.AI on October 29, 2026, Lite is $29/month (15% off billed annually) for 15 prompts across 4 engines (ChatGPT, Google AI Overviews, Perplexity, and Copilot) with daily tracking and unlimited seats.
Claude, AI Mode, and Gemini are add-ons. A free trial is available, with no free plan. Read our Otterly.AI alternatives guide.
How to choose
- Ahrefs Brand Radar: You already use Ahrefs or want zero-setup brand lookups in an index whose stated size varies on the live page.
- FoundByChat: Check ChatGPT search every 2 hours for "Found", "Cited", and index snippet changes, or run a free GEO audit.
- SE Visible or Peec AI: SE Visible Basic tracks 75 prompts with unlimited seats for $71/month billed annually; Peec AI Starter tracks 50 prompts with unlimited users for $95/month.
- Semrush AI Visibility Toolkit: Semrush integration, weekly sentiment reports, and crawler audits at $99/month per domain (annual).
- Otterly.AI: Track 15 prompts across 4 engines from $29/month with a free trial.
FOUNDBYCHAT
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Questions
Is Ahrefs Brand Radar included in a standard Ahrefs subscription?
Part of it is. According to Ahrefs on October 29, 2026, custom prompt tracking is included in paid plans: 150 checks a month on Lite ($129/month), 300 on Standard ($249/month), and 600 on Advanced ($449/month). The AI Visibility Index is a separate add-on at $199/month per platform or $699/month for all platforms.
Which AI engines does Ahrefs Brand Radar track?
The AI Visibility Index covers Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot. Custom prompt tracking also adds Claude.
Does Ahrefs Brand Radar have a free trial?
No, Ahrefs offers no free trial. SE Visible has a 10-day free trial, Otterly.AI offers a free trial, and FoundByChat is free to start with no credit card.
Why use FoundByChat if it only checks ChatGPT search?
FoundByChat checks your questions in ChatGPT every 2 hours, records whether your pages are "Found" or "Cited", and emails you when a page is "New in the index" or its stored title or snippet changes.